Quiet Generative AI: Study on the integration of generative AI in the luxury
Discover how generative AI can quietly transform the luxury sector, without losing its fundamental values of authenticity and exclusivity.
This exclusive study explores the subtle strategies and innovations reshaping every stage of the luxury value chain.
Download our study “Quiet Generative AI: A new concept for the discreet integration of Generative AI into the luxury value chain”. A unique collaboration between Onepoint experts and luxury industry leaders.

Do you have strategic questions about generative AI in the luxury sector? How can you integrate generative AI without losing the uniqueness of your creations? What is the best way to offer personalized experiences with an even more exclusive dimension? Or how can you innovate in a responsible and discreet way that respects the DNA of your company?
This study answers all these questions by using generative AI as an essential strategic tool. This approach will enable your company to combine tradition and innovation to support its growth and remain at the cutting edge.
Explore in the study
- The key principles of discreet integration of generative AI Gain inspiration from real-world experiences and lead your organization towards a transformative value model, where innovation extends beyond economic considerations.
- Specific use cases for each step of the value chain: creation, distribution, customer relations, and more
- The paradoxes and opportunities of AI in a sector where authenticity and exclusivity come first
- Feedback from companies who have adopted this hybrid approach
If you are a CEO, manager, researcher or just curious about how the future of luxury is being developed, you will find in this study useful feedback and practical tools to put generative AI at the heart of your business strategy.
To find out more, download the “Quiet Generative AI” study!