Case studies

Context and Need

This leading bank in the “Professionals and Farmers” market aims to become a true business partner for its clients. The goal was to redesign financing pathways with a digital experience closely aligned with the needs of its clients: speed, simplicity, and relevance of advice.

Solution

Using Design Thinking methodologies, the Wepoint teams “trained” contributors from different Regional Banks to define the ideal financing pathway. This included meetings with clients and advisors, learning expeditions within startups, and ideation workshops.

Results

A customer journey shared by all stakeholders, validated by clients and the customer journey management team: an average rating of 4.5/5 for the new financing journey from test clients.

Launch of a Minimum Viable Product (MVP) in 6 months.

Context and Need

Amplifying the digital ambitions of a public bank by structuring a next-generation digital program: responsible for customer self-care, at the heart of the bank’s strategic priorities, and carrying a strong citizen footprint.

Solution

Scoping the digital trajectories for different markets: individuals and professionals. Defining operational and financial tools for managing the program and driving governance. Implementing a digital index to measure digital performance and track its evolution.

Results

Creation of a coherent digital ecosystem aligned with market standards, functional choices validated by customer usage, an increase in net banking income (NBI), and control of costs.

Mastery of the digital trajectory and increased visibility for the Executive Board on the challenges and ongoing work.

Context and Need

As the low-interest-rate environment continues to impact the profitability of financial institutions, our client wanted to use data as an accelerator for the consumption of partner products (leasing, factoring, LDD).

Solution

Identifying, between the distributor and the partner, data use cases. From these data use cases, predictive indicator models were created to help the sales teams secure more partner products within their portfolio of under-served clients.

Results

A well-defined pilot experiment that allowed the development of a tailored commercial strategy and training for the sales teams. A critical analysis of the indicators, both in terms of effectiveness (actual increase in sales) and relevance (evaluation of algorithms), was carried out to consider potential scaling.

Contacts