The Disruptions of Generative AI in Hospitality

Generative Artificial Intelligence is reshaping numerous industries, and the hospitality sector is no exception. Aware of the challenges and opportunities brought by this technological revolution, Onepoint partnered with MKG to host an exclusive gathering of hospitality CEOs (Accor, PVCP, B&B Hotels) and their teams. The objective: to engage in a strategic discussion on the impacts of Generative AI and raise awareness among decision-makers about the scale of this transformation.

The event began with an in-depth analysis of industry trends presented by Adrien LANOTTE (MKG). Nicolas GAUDEMET, Chief AI Officer at Onepoint, then provided insights into the weak signals indicating a profound transformation of the hospitality sector under the influence of Generative AI. Experts, thought leaders, and key industry players exchanged views on this technological disruption and its concrete implications.

To deepen the discussion, participants engaged in collaborative workshops exploring three major themes:

  • Workforce Transformation: How can AI assist hospitality employees in better serving customers and optimizing daily tasks?
  • Customer Experience and Marketing Evolution: Generative AI as a lever for hyper-personalization and enhanced customer journeys.
  • Creativity and Innovation: AI as an accelerator for the design and conceptualization of innovative hospitality spaces.

Through these discussions, it became clear that hospitality leaders must adopt a proactive approach to Generative AI. While its potential for optimization and differentiation is immense, its implementation requires strategic planning and upskilling of teams.

Onepoint and MKG remain committed to supporting industry players in this technological transition and helping them harness its full value.

 

The full summary of these insights is available for download :