The Token Economy: Understanding the Cost of AI

Article

When we talk about artificial intelligence, the conversation usually focuses on models, AI agents, or productivity gains. Yet another topic is quickly becoming impossible to ignore: the cost of AI.

As agentic AI becomes more widespread, consumption volumes are growing rapidly, making tokens a new economic unit for organizations. Understanding how tokens work, how they impact costs, and how to govern their usage is becoming essential for deploying AI at scale.

In this new Techpop episode, our Leaders David Hamel and Philippe Harel break down what a token is, why it has become central to AI economics, and how organizations can take control of their AI consumption to maximize business value.

Watch the video to learn why tokens are no longer just a technical metric, but a strategic business consideration. (Content in French)

Written by

  • David Alexandre Hamel

    Leader

  • Philippe Harel

    Leader Data & IA