As a Partner and Chief Operating Officer of Wepoint Canada, Geneviève Bertrand brings nearly 30 years of technology experience to support Wepoint’s growth in North America, having worked within large-scale organizations such as Accenture, Desjardins, Kruger, and La Maison Simons. A recognized transformational leader and former CIO, she stands out for her ability to balance strategic vision with operational discipline.
With a background in consulting and technology leadership, Geneviève structures operations, develops talent, and turns data and artificial intelligence into practical drivers of productivity and sustainable performance, delivering measurable gains for organizations.
In her role, Geneviève orchestrates growth, aligns strategic priorities, and implements robust practices that enable teams to deliver quality and impact. She is committed to building environments where operational excellence, collaboration, and innovation reinforce one another, creating a framework that supports learning and collective progress.
Committed to advancing women in technology and convinced that intelligence is fundamentally human, Geneviève upholds a rigorous, impact-driven vision.
Proud to have helped shape the digital transformation roadmaps of many organizations operating in Canada. I aspire to use data and technology to help improve the productivity of Canadian businesses and to promote the advancement of women and diversity in this sector.